About Us

Born from Tradition, Built for Today

Every great label carries a story stitched long before its first
customer arrives. Rui Dhaga's begins in Bhandup West, Mumbai  in a
showroom where a young boy named Deepak Rajpurohit watched his
father dress the city's grooms, one celebration at a time.

That boy grew up to build Kumar Ethnic Wear, at just 18 years old.
What started in trading became a full manufacturing house  one
that today supplies some of India's finest ethnic wear showrooms,
built stitch by stitch on a simple belief: quality shouldn't be
negotiable, no matter who's wearing it.

Rui Dhaga is the next chapter of that same house  built directly
for you. Every design that carries the Rui Dhaga name comes from
the same manufacturing legacy, the same hands that understand
fabric, and the same standard that refuses to cut corners.

Har Dhage Mein Pehchan.
Every thread carries an identity of its own — and so does the man
wearing it. That's the promise behind everything we make.

Our Vision
To bring the same craftsmanship Kumar Ethnic Wear built for
showrooms across India directly to the modern Indian man — wherever
he is, whatever he's celebrating.

Welcome to Rui Dhaga. Wear your identity.